MUMBAI: Indian Premier League 2018 host broadcaster Star India has thus far signed on 34 brands ahead of next month’s IPL.
While the co presenting sponsors are Vivo, Coca Cola and Reliance Jio, associate sponsors are Polycab, Parle Products, AMFI, Make My Trip, Vimal Pan Masala, Asian Paints, and Dream 11.
Some of the advertisers new to IPL include Jio, Domino’s, Ford, Haier, Voltas, Luminous, Ceat Tyres, AMFI, Asian Paints, Berger Paints, Blue Star, Crompton, Dollar, Pidilite, Sleep Well, Vanessa, and Vimal Pan Masala.
Other brands that have joined include Colgate, Amul, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, to take the roster of brands on Vivo IPL 2018 on the Star Network to 34.
Anil Jayaraj, EVP, and head of Ad Sales – Star Sports said: “We are delighted with the response for the VIVO IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing VIVO IPL 2018 as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies. All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 VIVO IPL will be an un-missable platform to build brands.”
While the rates at which these deals could not be ascertained at the time this report was uploaded, sources in the media buying fraternity have confirmed to SportzPower that Star had initially gone to market asking for Rs 1.5 billion for a co-presenting partner position and Rs 700 million for associate sponsor.
By leveraging the combined reach of digital and television the tournament will be broadcast, for the first time ever, on multiple TV channels and live streamed on Hotstar, Star has set itself an aim to reach out to 700 million fans across TV and digital in India.
