MUMBAI: The live broadcast of the first 29 matches of TATA IPL 2023 has surpassed 40 crore viewers, recording a growth of 24% in TVR compared to the last edition, TV rights holder Disney Star asserted Thursday.
The reach garnered for the live broadcast of the first 29 matches is also 3.7cr higher than the reach of the entire 2022 edition, the network further stated. As per an official release, Disney Star has also received the highest-ever reach across all editions of IPL in Maharashtra, Gujarat, Rajasthan, UP and MP for the live broadcast of the first 29 matches.
The broadcaster added that it witnessed a growth in viewership among kids (2 to 14 years) across all editions of IPL. In addition, 9.32cr kids tuned in to watch the live broadcast of the first 29 games, an increase of 58.7% over the last edition, according to the release. Over 25cr premium audiences from NCCS A & NCCS B tuned in to the live broadcast on the network, for the first 29 matches. The reach garnered by these two consumer cohorts is the highest across 15 years of IPL, including the covid years.
Disney Star has also achieved the highest-ever reach in Hindi Speaking Markets (HSM). Over 27.3cr viewers tuned in to watch the live broadcast, marking a historic moment in IPL. Furthermore, Star Sports 1 (Hindi) has also emerged as the number one channel for the third consecutive week, making it a go-to destination for cricket enthusiasts across the nation. The high-octane match between CSK and RCB was watched by an incredible 5.2 crore concurrent viewers on television, the second highest in the history of IPL.
In addition to the TV viewership records, Disney Star has reached new heights in high-definition (HD) broadcasting. The network achieved the highest-ever HD channel reach, with 6.6 crore viewers tuning in to the HD broadcast. This number is three times higher compared to last year, demonstrating the growing preference for high-definition sports viewing.
With on-ground experiences like the IPL Trophy Tour, the Fan Bus, #MySocietyStadium, and The Incredible School Quiz (India’s largest-ever school quiz) along with the #AskStar initiative have given fans an opportunity to forge a deeper connection with the marquee tournament and increase the overall engagement for the league. The exclusive association with META Influencers has also paved the way to leverage the power of social media and bring a fresh perspective to the IPL, providing an engaging and interactive experience for the fans.
