The brand value of the Indian Premier League (IPL) has surged by 13% to $12 billion in 2024, per the 17th Brand Finance IPL 2024 assessment report.
From a $2bn valuation in 2009, the IPL breached $10 billion for the first time in 2023, reaching $10.7bn.
Brand Finance further reported that four teams – Chennai Super Kings (CSK), Mumbai Indians (MI), Royal Challengers Bengaluru (RCB), and Kolkata Knight Riders (KKR) – have exceeded $100 million in brand value for the first time.
Brand Finance ranking of IPL teams
Rank IPL Team Brand Value Percentage Change
1 Chennai Super Kings $122 million 52%
2 Mumbai Indians $119 million 36%
3 Royal Challengers Bangalore $117 million 67%
4 Kolkata Knight Riders $109 million 38%
5 Sunrisers Hyderabad $85 million 76%
6 Rajasthan Royals $81 million 30%
7 Delhi Capitals $80 million 24%
8 Gujarat Titans $69 million 05%
9 Punjab Kings $68 million 49%
10 Lucknow Super Giants $60 million 29%
Ajimon Francis, managing director of Brand Finance India, emphasizes the IPL’s effective business model and match organization as key factors in its global appeal. The league has become a significant player in sports commerce, influencing markets beyond India.
