NEW DELHI: In a first, digital streaming of the TATA Indian Premier League (IPL) matches has shattered all previous records in terms of response from both advertisers and viewers, JioCinema, the official streaming partner of IPL matches, has asserted.
JioCinema has roped in 26 big ticket sponsors for the tournament. This is the highest number of sponsors any sporting event that is streaming on digital has received, an official press release declares.
As a matter of fact, in terms of ticket size, JioCinema has the largest sponsor across both TV and digital, the release further asserts.
During the coming matches, JioCinema is expecting to add more advertisers as enough data is now available for brands to evaluate where their investments bring value.
This year, JioCinema aims to control approximately 70% of the total advertising expenditure on the 16th season of IPL.
There are quite a few new category of sponsors on-board with digital this year including tourism, audio streaming, BFSI among others.
In terms of viewership and app downloads too, JioCinema is shattering all previous records. The concurrent viewership has already touched a peak of 2.4 crore viewers. JioCinema continues to be one of them most downloaded apps globally.
