MUMBAI: STAR India, the official broadcaster of the Hero Indian Super League (ISL) launched on Tuesday the tournament’s promotional campaign for Season 5 named #FanBannaPadega.
The essence of the campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the season beginning on September 29, fans have the perfect opportunity to show their love for Indian and global footballing talent on display.
“The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season 5 of the Hero Indian Super League is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for Season 5 of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation,” a STAR India spokesperson said.
#FanBannaPadega will be supported by an extensive 360-degree execution plan that will be spread across the across the country through ATL/ BTL activities, TV, Print, Radio, OOH and social media. After rolling out the nationwide campaign, there will be a specific market campaign to build on the local club support.
Season 5 will kick off in India’s football capital, Kolkata, with 2-time champion and home team ATK taking on Kerala Blasters FC (KBFC) at the Vivekananda Yuba Bharati Krirangan in Kolkata at 7.30 pm.
ISL Season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. Season 5 will have a six-language feed across 7 channels. This edition of the league will also see the debut of Star Sports 3, wherein the tournament will be exclusively broadcast in Hindi.
List of channels:
English – Star Sports 1 & Star Sports 1 HD
Hindi – Star Sports 3
Tamil – Star Sports 1 Tamil
Malayalam – Asianet
Kannada – Colours Kannada Cinema
Bengali – Jalsha Movies
