TEAM SUPERCROSS INDIA (SXI), parent company of the Indian Supercross Racing League (ISRL), has reported that its franchise teams continue to attract high-value investors, with a recent deal closing at a Rs 30 crore franchise team valuation.
The milestone, achieved just ahead of season 2, reflects the league’s sharp upward trajectory — fuelled by strong on-ground success, high-impact digital engagement, and the participation of over 120 international and Indian riders in its inaugural season.
ISRL’s profile has risen further with Bollywood megastar Salman Khan joining as an investor, alongside marquee celebrity partners, brand endorsements, and extensive content distribution. This momentum reinforces investor confidence and highlights the league’s role in shaping India’s growing sports and entertainment economy. Fan interest is also on the rise, with Nielsen data showing motorsport fans in India increasing from 38% to 43% in the past year—underlining the league’s growing cultural relevance.
The league has also recorded over 50% year-on-year growth in rider participation, drawing athletes from the USA, Australia, South Africa, and Europe to compete on Indian soil. Beyond racing, ISRL has positioned itself as a hub for new-age fans, fusing action sports with music, lifestyle, and youth culture to deliver an immersive experience, per the release.
ISRL co-founder and managing director Veer Patel said, “This milestone valuation reflects the growing confidence of investors and partners in ISRL’s vision. It reinforces that motorsports, when paired with strong entertainment and commercial opportunities, can thrive in India. The increasing fan base shows we are moving in the right direction, creating a platform that connects fans, brands, and athletes in meaningful ways. I believe ISRL is helping unlock the true potential of motorsports in India, and the response from the auto ecosystem and beyond has been very encouraging.”
Season 2 of ISRL kicks off with its opening race on 25–26 October, promising bigger races, interactive fan zones, and deeper brand partnerships.
