JANA SMALL FINANCE BANK (Jana SFB) has partnered with Royal Challengers Bengaluru (RCB) as the Official Banking Partner for the IPL 2026 season.
The association brings together one of India’s leading small finance banks and one of the IPL’s most popular franchises, as brands increasingly leverage cricket to deepen consumer engagement.
As part of the partnership, Jana SFB will gain extensive visibility across RCB’s ecosystem, including branding on team assets and match-day inventory, digital and social media campaigns featuring players, fan engagement initiatives and contests, and on-ground activations during IPL matches.
The collaboration is designed to create a strong connection with RCB’s large and loyal fan base, particularly in key urban and semi-urban markets. The bank is expected to use the IPL platform to promote its core offerings.
