MUMBAI: JioCinema, official streaming platform for the TATA IPL 2024, has announced the first ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight.
Charged by Thums Up, Parle, Britannia, Dalmia Cements, and PayZapp by HDFC Bank will debut their respective campaigns for IPL 2024 during the first five overs of the opening game between MS Dhoni’s Chennai Super Kings and Royal Challengers Bangalore, on March 22.
As fans aggregate to catch the start of IPL 2024, the five brands will be a part of this moment by showcasing exclusive spots of their campaign within the first five overs of the match on the opening day.
In addition to having a priority spot to launch their IPL opening day blitz, JioCinema Brand Spotlight will facilitate a first of its kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built. These campaign stories will be available to viewers on an exclusive JioCinema brand spotlight rail on the JioCinema App.
Brand Spotlight is one among a slew of innovations for advertisers around the upcoming IPL season. The packages and offerings have been specifically designed to help advertisers across the board, no matter what the objective, category, and scale of business. Each proposition from JioCinema has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital.
“The mood around the opening day of the TATA IPL has evolved over the years to become a moment where fans don’t just anticipate thrilling match action but also eagerly look forward to brands putting their best creative foot forward,” said Viacom18 Sports head of Revenue, Anup Govindan. “With digital, it is possible to harness this euphoria into an actionable moment for advertisers and that is where Brand Spotlight comes to the fore. We are delighted to have Charged by Thums-Up, Parle Products, Britannia, Dalmia Cements, and PayZapp by HDFC Bank on board with us. The first five overs of the TATA IPL 2024 are going to be historical with the spotlight on these brands, and we believe Brand Spotlight is going to be an anchor offering in the coming years.”
Fans will be able to catch the latest season of the IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.
