JIOSTAR HAS LAUNCHED its latest campaign, ‘Watch on HD’, anchored by a brand film that reflects how audiences are increasingly choosing to watch TATA IPL in High Definition (HD) on linear television.
The campaign reinforces JioStar’s commitment to delivering the best viewing experience for TATA IPL on Star Sports HD. Built on a simple and culturally relevant insight that for today’s viewers, especially younger audiences, HD is no longer an upgrade, but the expected way to watch, a media release said.
Built on the thought “Bacchon ko bhi pata hai TATA IPL ka asli maza sirf Star Sports HD par”, the campaign reflects how deeply ingrained HD viewing has become in everyday consumption. For today’s audiences, clarity of visuals and the richness of detail are integral to the experience especially for a spectacle like the TATA IPL.
With the tournament continuing to be one of India’s biggest shared viewing experience, the campaign positions Star Sports HD as the go to destination to watch every moment as it is meant to be seen, from the precision of a cover drive to the emotion on a player’s face, the release added.
