JioStar, official broadcaster and streaming partner of the TATA Women’s Premier League, has secured ten sponsors from diverse industries for WPL 2025.
The partners include State Bank of India (SBI), TATA Capital, Association of Mutual Funds in India (AMFI), Kajaria Ceramics, Black & White Ginger Ale, Himalaya No.1 Facewash, TATA Motors Limited, APAR Industries Limited, Amul (Gujarat Cooperative Milk Marketing Federation Limited) and MSD Pharma.
These partnerships reflect the growing popularity of WPL and the increasing support for women’s cricket. The sponsors span sectors such as BFSI, infrastructure, beverages, FMCG, automotive and electrical and metallurgical engineering—highlighting the league’s widespread appeal across diverse consumer markets.
Udit Sharma, EVP & Business Head, Premium Sports and Agency Relationships, JioStar, said, “We are thrilled to welcome a varied set of sponsors on JioStar’s coverage of the TATA WPL 2025 Season 3.
“Their support will play a pivotal role in promoting women’s cricket and empowering female athletes. With TATA WPL growing stronger each year, this season will undoubtedly deliver a unique and exhilarating experience for fans and partners alike.
“Our platform helps brands engage India’s growing women’s sports audience and high-intent consumers. We are confident our sponsors will see significant brand impact and ROI through their association with JioStar’s coverage of TATA WPL,” Sharma said.
WPL 2025 kicked off on February 14 and the grand finale is scheduled to be played on March 15. All matches are broadcast on the Star Sports and Sports18 television channels and streamed live on JioHotstar.
