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JioStar unveils new logo, website in brand refresh

Coming on nine months after its launch, JioStar on Wednesday unveiled its corporate logo and website.

The “Jio” logo, followed by “Star” written in bold letters, forms the corporate logo.

The use of a pink circle for “Jio” and straightforward typography for “Star” is intended to create a balanced and harmonious logo.

The pink colour is often associated with energy, youth, and innovation, aligning well with Jio’s brand identity as a forward-thinking and dynamic company.

JioStar was amalgamated on November 14, 2024, following the completion of the merger of Reliance and Disney’s media assets.

On its new website, JioStar describes itself as a leading global media and entertainment company, positioned at the centre of compelling content and innovative technology, and reimagining the way audiences consume entertainment and sports.

“Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies,” the company said.

JioStar stands as India’s largest entertainment broadcaster, operating over 130 channels, including 85 SD, 44 HD, and five free-to-air channels. It also operates India’s leading OTT service – JioHotstar (formerly Hotstar) – which hosts live sports, TV shows, movies, and originals in over a dozen languages. With over 280 million subscribers as of mid-2025, it has become one of the country’s largest streaming platforms, rivalling Netflix’s global tally.

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