BENGALURU: Indian Super League (ISL) team Bengaluru FC (BFC) has added Jockey India to its sponsor roster for Season 5, it was announced on Friday. This is Jockey’s first association with a sports franchise in the country. Jockey, the leading brand of innerwear and athleisure in the country has come together with BFC to create a unique fan engagement zone on matchday at the Kanteerava Stadium in the city.
The association also aims at creating engaging digital content for the BFC fans throughout the season. Leading the way through constant creativity and innovation both brands share a commitment to achieving the highest standard. The partnership with Bengaluru FC aligns Jockey with an exciting and recognised football brand in India and is expected to bring the brand closer to a young and growing sports loving audience in the country.
Mustafa Ghouse, BFC COO (BFC) noted: “We are obviously delighted to have Jockey as one of our commercial partners with immediate effect and are looking forward to developing an exciting communication programme that helps us both achieve our business goals. Jockey is an amazing and highly respected global brand, which perfectly complements our ideals and aspirations.”
Speaking on the association, MC Cariappa, Jockey India president of Sales & Marketing said: “Jockeys vision to excite and inspire its customers to lead an active lifestyle is well represented by Bengaluru FC’s high energy on and off the pitch. Both Jockey and BFC share a high-performance culture at the core of their DNA. We see this association going from strength to strength in the coming years.”
