PARIS: French football club Paris Saint-Germain has launched a ground-breaking agreement with the iconic Jordan Brand, creating a world exclusive collection of over 90 performance, training and lifestyle products.
This season will see the Jumpman make its UEFA Champions League debut, featuring on the Paris Saint-Germain home and away jerseys during their European campaign.
Nasser Al-Khelaifi, chairman & CEO at Paris Saint-Germain said: “The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise.”
Michael Jordan added: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally.”
While Nike remains PSG’s long-term kit manufacturers, the new deal with Jordan Brand will strengthen the club’s reputation as an icon of sport and style, leading the way as one of the trendsetters in world football.
The partnership is expected to boost the club’s visibility worldwide, especially in Asia and North America, the ambition being to seal Paris Saint-Germain’s place in the top tier of global sports merchandise sales.
By the end of the 2018-2019 season, the collection will include over 90 items from performance, training and lifestyle. It will be the first time a football club has launched such a diverse and innovative collection and over 100 exclusive boxes have been sent to a select group of personalities from the worlds of entertainment and fashion.
The Paris Saint-Germain x Jordan collection was on offer via pre-order from Thursday on store.psg.fr/Jordan, and from Friday in the Paris Saint-Germain online and official stores, including the brand-new boutique opened with Edifice in Tokyo, as well in the Nike/Jordan stores. This is in line with PSG’s strategy to develop a strong network of premium stores all around the world.
