MUMBAI: JSW Sports, the sports arm of the $13 billion JSW Group conglomerate, has announced the addition of India’s star cricketer Rishabh Pant to its growing talent management roster.
Adding an established, yet young cricketer like Rishabh Pant to its talent representation division, JSW Sports aims to kick-start a new part of their business which focuses solely on talent representation and management.
It is also worth noting that the rising star already endorses group company JSW Steel as its brand ambassador.
The multi-year association between the two parties will see JSW Sports manage all commercial interests and marketing rights of the 23-year-old cricketer, who most recently played a starring role in India’s magnificent Test series win in Australia.
As part of the association, JSW Sports will manage the athlete’s image positioning and all his commercial engagements, including brand endorsements and appearances, social media monetisation and business deals.
Rishabh’s signing also marks the first cricketer the company will be representing.
Ever since its inception in 2012, JSW Sports has worked towards maximizing India’s sporting potential by working with promising Indian talents across Olympic sports, football and kabaddi, including Olympic medalist Sakshi Malik and wrestling star Bajrang Punia.
Welcoming Rishabh Pant to the organisation, Mustafa Ghouse, CEO of JSW Sports, said: “I think what the world has seen Rishabh do at 23 is just the tip of the iceberg. We have always adopted a holistic approach to all our business verticals and we will continue to do that for ‘Brand Rishabh’ through this relationship. He truly is a special talent and we are confident that he has all the ingredients to become a global sporting icon.”
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