MUMBAI: Internet company Just Dial Limited on Sunday announced in a BSE filing that it has signed an agreement with broadcaster Star India for advertising as co-presenting sponsor during Indian Premier League (IPL) – 14.
This years IPL, which will be played in India, will run from 9 April through to 30 May across six cities – Ahmedabad, Bengaluru, Chennai, Delhi, Mumbai and Kolkata.
“Pursuant to the provisions of Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 and in continuation to our previous communication on launch of our exclusive B2B platform, JD Mart, we hereby inform all relevant stakeholders that Just Dial Limited (“the Company”) has today signed an advertising agreement with broadcaster Star India Private Limited “Star” for advertising as ‘Co-Presenting Sponsor in Indian Premier League – 14 (IPL 2021), to be held in April-May 2021,” informed company in a BSE filing.
It was in 2014 that JustDial signed its first IPL sponsorship agreement with multiple team franchises including Mumbai Indians, Delhi Daredevils (now called Delhi Capitals), Hyderabad Sunrisers, Kings XI Punjab and Royal Challengers Bangalore, Livemint reports. The company had released multiple television campaigns during the tournament.
The company signed actor Amitabh Bachchan as its brand ambassador in 2010. He has been appearing in the company‘s campaigns ever since.
Just Dial provides local search related services to users in India through multiple platforms such as Desktop/ PC website, mobile site, mobile apps (Android, iOS, Windows), over the telephone and text. In February, it launched its B2B portal, Jd Mart, across various platforms for users.
