ROME: Serie A champions Juventus have scooped up another sponsor ahead of the news season in the form of the award-winning pasta company around the world, De Cecco. This global partnership was confirmed on Tuesday and is said to be the one based on common values of two Italian excellences, such as attention to detail of overall quality, innovation and constant international growth. Two excellences that represent ‘Made in Italy’, both at home and above all else abroad, that are guided by a constant search for improvement.
“We have an Italian DNA and we are among the representatives of Made in Italy abroad, so we are proud to welcome the De Cecco family to Juventus, which shares with us the will to continue to export ‘Italian excellence’ outside the national borders. This agreement once again shows the great attention to detail of Juventus in the association of partners with common objectives”, said Giorgio Ricci, Juventus’ Co-Chief Revenue Officer- Global Partnership and Corporate Revenues.
“It is with great satisfaction that today De Cecco announces the beginning of a long strategic partnership with Juventus, an incomparable partnership that is based on three characteristics that distinguish us, unite us and make us unique in Italy and around the world: Excellence, Quality and Italian style”, said Francesco Fattori, CEO of the De Cecco Group.
“Our company is to the world of pasta and food what Juventus is in football: absolute excellence. We both have a history that is more than a hundred years of quality and success linked to our daily commitment to always give the best to our ‘fans’, when they are at table and on the field”
De Cecco will benefit from the television visibility guaranteed by Juventus’ matches broadcast all over the world, as well as digital, PR and experiential assets.
