TURIN: Defending Lega Serie A champions Juventus FC and global insurance giant Allianz have confirmed the extension and expansion of their sponsorship arrangement until 2030 in a deal worth €103.1 million.
A statement on the clubs official site reads: “Juventus Football Club S.p.A. has reached a sponsorship agreement with Allianz S.p.A. for the visibility, starting from this current financial year, on the First Team training kit, some sponsorship rights related to the women’s sector, as well as the extension of the Allianz Stadium’s naming rights for seven sporting seasons, commencing from 1 July 2023 until 30 June 2030. The total agreement consideration is €103.1 million to be added on top of the existing agreements.”
Juventus’ chief revenue officer Giorgio Ricci commented: “We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sport industry,” said “This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30 June 2030.”
Giacomo Campora, CEO of Allianz S.p.A., noted: “As of today (Wednesday), our partnership with Juventus has become even more solid, lasting and relevant at a national and international level. Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the First Team, as well as making an important commitment with the Club’s Women’s Sector.”
