KOCHI: Kerala Blasters FC announced Friday the continuation of the Hero Indian Super League club’s partnership with Delfrez for a second year. Delfrez is Suguna Foods’ brand for processed poultry and mutton products.
MVR Krishna Prasad, vice president, Suguna Foods, said: “We are excited to partner with the KBFC team for the second consecutive season of ISL. We launched the brand Delfrez last year and this was a perfect platform for us to showcase ourselves. KBFC has the highest fan club in the country and have played very well all these seasons. We will be leveraging the association this year with a strong marketing strategy, and we believe this would create a strong brand recall for our target audience. We look forward to a mutually exciting journey this season.”
“We are delighted to welcome back Delfrez for a second year. The extension of this association gives us great confidence in our growth, not only as a sporting brand but also a medium for advertisement and awareness. We thank Delfrez for their belief in us and look forward to a fruitful year together,” said Nikhil Bhardwaj, director, Kerala Blasters FC.
