KOCHI: Probiotic fermented milk drink Yakult Danone India Wednesday announced its association with Hero Indian Super League club Kerala Blasters FC as a health partner.
Under the association, Yakult has been identified as the official health partner for the Kerala-based franchise KBFC in the current ISL season.
Yakult was launched in India in 2008 and is presently available in 31 states/UTs. As per an official release, more than 40 million bottles of Yakult are consumed every day in 40 countries and regions.
Speaking on the occasion, Hiroshi Hamada, managing director, Yakult Danone India said: “This sponsorship is in line with Yakult’s corporate philosophy which is ‘We contribute to the health and happiness of people around the world’. Therefore, Yakult strongly supports all programs and activities that can build good health in addition to contributing to a healthy environment. Apart from this, the performance of Kerala Blasters FC in the season will be also seen to attract Yakult Danone India to be together.
“I believe Kerala Blasters FC as a team that can again go further and give stiff competition to other teams for the 2022/2023 season. This team has a very good past record as well. Also, the club has strong fan base. Therefore, we choose to sponsor this team and establish strategic partnership so that it can benefit not only this team, but the people in the state of Kerala in general.”
