KOLKATA: Wire and cable manufacturer RR Kabel has announced its official sponsorship for Kolkata Knight Riders in the Indian Premier League this year.
The association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021. The company aims to reach audiences beyond physical and geographical boundaries, through this association.
Kirti Kabra, director, RR Global, said: “The Eastern region markets are critical for RR Kabel where we are strengthening our market position further. And what better way to execute this than an association with a religion like cricket. This strategic collaboration gives us a great opportunity to promote our brand to a larger audience. RR Kabel shares the same brand sentiments as the KKR team which makes our partnership more meaningful with them.”
