MUMBAI: The Himalaya Drug Company, India’s wellness company, on Thursday signed Indian cricket team captain Virat Kohli and young stumper Rishabh Pant as it’s official brand ambassadors for Himalaya MEN Face Care Range.
In a first-of-its-kind commercial, made by advertising agency Chapter 5, both the cricketers will be seen rapping to the latest proposition by Himalaya MEN.
“With male grooming emerging as one of the fastest growing sectors in India’s personal care segment, Himalaya Men will play an important role in the new trend of looking good. The concept of ‘Looking good…and loving it’ brings to life a unique amalgamation of style as well as the brand vision of ‘Wellness in every home and happiness in every heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolize the brand’s promise to make every young man look good and feel confident,” said Rajesh Krishnamurthy, business head – consumer products division, The Himalaya Drug Company.
Speaking on the association, Kohli said: “I am very excited to be a part of Team Himalaya and be the ambassador for their Men’s Face Wash range. Himalaya is a trusted brand and one of my favourite brands too! I have been a patron of Himalaya products for a long time now. I look forward to a long association with Himalaya MEN!”
Pant said: “I am very happy to be associated with Himalaya. Himalaya has helped people lead happier and healthier lives for over 88 years, and I am proud to be the brand ambassador for the Men’s Grooming range of Himalaya. Youngsters like me are always looking for good products to fulfil our grooming needs, and Himalaya MEN provides the perfect solution for this. Looking forward to a fruitful association with Himalaya MEN!”
Cornerstone Sport & Entertainment represents both Kohli and Pant.
