MUMBAI: KPMG in India and ad-tech start-up Infomo have announced their alliance to develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3. The seller controlled digital marketing value chain powered by KPMG in India – Infomo solution will provide an alternative to the programmatic ecosystem.
It will allow large publishers, enterprises and telecom carriers to offer advertisers customisable digital marketing services providing performance marketing opportunities, ensuring reach to a known audience, precise targeting of a known audience and measurable engagement and interactions. The KPMG in India – Infomo solution transfers total control back to the sell-side stakeholders and is a transparent real time alternative to advertisers and agencies.
The solution will also enable telecom carriers, enterprises and large publishers to offer advertisers and agencies multiple innovative options to customise their advertisements to deliver 360-degree media campaigns to attract the attention of targeted users from within a known customer base. The commercial model is designed to ensure sell-side stakeholders get better ROI compared to delivery of standard ads sourced from the existing programmatic ads with all ad-technology expenses included in the pay-on-performance based revenue share arrangements.
