MUMBAI: The National Basketball Association (NBA) and Lakmé Fashion Week, India’s premier fashion event, Tuesday announced a collaboration to celebrate “NBA 75,” the league’s landmark 75th Anniversary Season in 2021-22.
As part of the collaboration, the NBA and Lakmé Fashion Week will offer fashion designers from across India the opportunity to submit designs for an “NBA 75” collection. Select designs will be evaluated by a panel comprised of fashion designers, industry experts and local influencers, with the winning designer announced at the upcoming October edition of Lakmé Fashion Week. The winner will then be mentored by a leading fashion expert and will work alongside the NBA on a capsule collection to commemorate NBA 75. The NBA 75 range, which will include jerseys, t-shirts, headwear, sweatpants, hoodies, jackets and other apparel, will be unveiled at Lakmé Fashion Week in March 2022 and will be available for purchase on NBAStore.in and at select retail destinations shortly after.
“We are excited to collaborate with Lakmé Fashion Week and offer Indian designers the chance to express their vision in celebration of NBA 75,” said NBA Asia Executive vice-president & managing director Scott Levy. “The NBA and its players are synonymous with fashion and culture, and this friendly competition will showcase the talent and passion that Indian designers have for basketball and the NBA during our landmark 75th Anniversary Season.”
Fans in India can follow the NBA on NBA.com, Facebook, Twitter, Instagram and YouTube and download the official NBA App on iOS and Android to access NBA League Pass, the league’s premium live game subscription service. Fans in India can also follow “NBA Style” (@nbastyle_in), a lifestyle-focused Instagram account showcasing the convergence of the NBA and popular culture.
