MADRID: LaLiga has reached an agreement with global tech giant Google in which the latter will remove all those websites that provide illegal streaming of all the tournament’s matches in Spain, Advanced Television reports.
Under the 1998 US copyright law called Digital Millennium Copyright Act (DMCA), Google has the power to flag, block and remove sources of pay-TV football piracy, an issue that is causing LaLiga annual losses of €300 million in revenues.
In its DMCA complaint previously, LaLiga stated to Google that “among the channels they offer, we can find audiovisual content of the football competitions corresponding to the National First and Second Division League Championships, and/or the SM King of Spain Cup, competitions organized by the entity complaining here, the National Professional Soccer League.”
This is LaLiga’s second major tech partnership as it is also involved with another giant, Microsoft, for globalizing its digital content amongst other innovative initiatives.
