NEW DELHI: With the Legends League Cricket (LLC) underway in India, the the organisers have added the US and Australia to the event’s live streaming footprint.
Along with Star Sports (linear TV), both Disney+ Hotstar and Fancode are sharing LLC’s live streaming rights.
While Disney+ Hotstar enjoys a hardcore cricketing fan base all over India, Fancode is offering a unique opportunity for LLC to engage with millennials.
“Having Disney+ Hotstar and Fancode sharing broadcasting rights have never happened before but it feels great that we could do the same as our belief is to reach to maximum cricket fans and engage with them and get them closer to the icons of the game. There is a lot of excitement, be it the cricketers themselves or the fans and we are happy that we are in the centre of this,” said LLC CEO and co-founder Raman Raheja.
In the US meanwhile, subcontinent diaspora facing streamer Willow TV is the league’s broadcast partner, while in Australia it is Kayo Sports, together with Fox Cricket is the official digital streaming partner.
Talking about the significance of this global broadcast opportunity, Raheja added, “The primary objective of this League has been to connect with every cricket fan and bring forth a nostalgic factor and bring back the excitement among the fans. Huge Indian and Asian populations in US and Australia are there to be tapped along with global footprint, and we are glad that we are able to connect with them and more.”
Legends League Cricket commenced on September 16 and will conclude on October 5. The league stage matches are currently being played in Lucknow and will be followed by Delhi, Cuttack and Jodhpur.
