MUMBAI: Lloyd, one of consumer durable brand of Havells India, Thursday announced its association with BCC president and former Indian cricket captain Sourav Ganguly as brand ambassador for markets in the eastern part of India.
As a part of the association, Sourav will endorse Lloyd range of consumer durables, through promotion, advertising and marketing.
Anil Rai Gupta, chairman & managing director, Havells India Limited, said: “Lloyd believes in providing its customers with the best products with its focus on innovations, superior technology, and after-sales customer support.”
He further added, “The brand sees Sourav Ganguly as an inspiration that portrays a rare blend of talent, class, intelligence, and popularity that complements Lloyd’s legacy and brand ethos. We are confident that this association will enable us to explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durables segment.”
With its product portfolio including air conditioners, washing machines, refrigerators, and LED TVs, Lloyd is a leading brand in the consumer durable segment. The association with Ganguly is expected to help Lloyd achieve its next phase of growth in the Eastern Market.
