MUMBAI: Lux Industries Limited has roped in former Indian cricket team captain and current BCCI president Sourav Ganguly as brand ambassador of its innerwear brand Lux Cozi.
Ganguly joins Varun Dhawan as brand ambassador of Lux Cozi.
The brand has also released a new television commercial film featuring Sourav Ganguly – #PorleEMonKhushi
Through this collaboration, Lux Cozi aims to achieve greater heights and create a deeper connection with its consumers. Bringing Ganguly on board as a brand ambassador of Lux Cozi is a part of a marketing strategy by Lux with which the brand now aims at growing its market share further in individual territories. This new strategy named Lux Cozi 1K aims at making Luz Cozi an Rs 1000 crore brand in the shortest possible time.
Ashok Todi, chairman, Lux Industries, stated, “Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us.”
Lux Industries has brand equity across 47 countries. It has been manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear and outerwear for men, women, and children. With an assortment of 15 brands offering mass, mid-premium and premium products across demographics, Lux Industries is looking to grow its business across India in the coming years.
