MAHINDRA HAS LAUNCHED its new campaign – ‘Scream Electric’ – with an aim to invite fans to cheer louder for Team Mahindra Racing as it heads into the 2025-26 Formula E season.
The campaign isn’t just about lap times and leaderboards, as Scream Electric captures the spirit of a new generation that thrives on design, tech, and self-expression. It’s about making electric desirable, not because it’s responsible, but because it’s irresistibly cool, a media release said.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., said, “Scream Electric is more than a campaign, it’s a movement. It’s about giving every Indian a reason to roar for our drivers, our team, and our electric future. As India’s motorsport culture grows, this is our moment to own the global circuit — not just as participants, but as pioneers.”
Since joining the championship in 2014, Mahindra has been flying the Indian flag high on the world’s most competitive electric racing grid. The recently concluded 2024-25 Formula E season saw Mahindra Racing finish 4th , ahead of teams like Neom McLaren and Maserati MSG – a performance that cements its standing among the top teams.
The unveiling of Mahindra’s striking Gen 3.5 Formula E livery on October 14 is a taste of what’s to come — bold design, next-gen performance, and unmistakable attitude. The same spirit runs through Mahindra’s upcoming line-up of electric origin SUVs, which blend head-turning looks, advanced technology, and a wholesome SUV lifestyle — they just happen to be electric, the release added.
