MANCHESTER: Premier League heavyweights Manchester City have named tappit as its new official events cashless payment partner in the UK and Asia Pacific. Through its technology, tappit provides cashless experiences at sports, festivals and entertainment events around the world such as Birmingham City Football Club, Bestival, Emirates Airline Dubai Rugby 7s, Creamfields, the Formula 1 Abu Dhabi Grand Prix and the World Surf League.
The deal will explore the use of this technology at Manchester City events across the world, including global live screenings and mass participation events. Insights generated by the technology also provide City with the opportunity for continuous development based on fan usage. The club will work with tappit to offer a variety of added-value features for its global fanbase making the best use of the brand’s worldwide footprint.
City Football Group’s VP of Partnerships, Damian Willoughby said: “Manchester City is excited to be entering this partnership with tappit, whose cashless technology has proven popular at many live events. The partnership comes at a time where football and technology are more closely linked than ever before – working with tappit will certainly help us utilise this. We want our fans to enjoy interacting with the club when attending one of our many live events around the world and we hope this partnership will give our fans some great new experiences.”
tappit CEO Jason Thomas commented: “We are delighted to be working with Manchester City and its fanbase across the world. We are committed to helping clubs deepen relationships with their supporters and Manchester City shares our vision to deliver an incredible fan experience. On top of this, the fact that they are a truly global organization matches both our ambition and geographic reach, making them the perfect sporting partner.”
tappit has offices in Manchester, London, Leeds, Los Angeles, Cape Town, Melbourne, Bali, Dubai and Chennai as well.
