MANCHESTER CITY has announced its first ever global betting partnership with online bookmaker Marathonbet, agreeing a multi-year deal with the Premier League champions that will also cover Manchester City Women.
The renegotiated deal is worth eight-figures, according to UK’s Daily Mail. By way of comparison, City’s Premier League rivals Liverpool earn £20 million from their training kit deal with AXA.
Marathonbet will provide the matchday betting offering at the Etihad Stadium, with branded betting kiosks, for supporters once the 2018/19 season kicks off in August.
The online bookmaker will also provide City fans with exclusive digital content themed around the first team fixtures and pre-match previews. Supporters will also get the chance to win ‘money-can’t-buy’ experiences through the partnership.
The Marathonbet logo will also appear across the Etihad Stadium and on matchday interview backdrops.
Damian Willoughby, senior vice president of partnerships at City Football Group, said: “We are delighted to welcome Marathonbet to Manchester City. Marathonbet shares our commitment to providing fans across the world with the best possible matchday experience, whether that’s at the Etihad Stadium or following around the world through digital platforms.
“Marathonbet has a great history of innovation and we excited by their plans to engage with City fans through this new partnership.”
Natalia Zavodnik, chief executive officer at Marathonbet, said: “We are delighted to be able to announce this global partnership with one of the most exciting clubs in world football. The club share our ideas of innovation and providing their supporters and football fans alike with extraordinary odds, markets and experiences; something we saw with their record breaking 2017/18 season.
To celebrate this new partnership, Marathonbet will be offering fans some of the best odds in the market when they bet on Manchester City in the coming 2018/19 season.
