MANCHESTER, England: Beauty giant Estée Lauder will team up with Manchester United to reach and engage their extensive fanbase in China and the Asia Pacific region, a first-of-its-kind partnership for the brand.
Kicking off in Summer 2023, the partnership’s inaugural campaign will launch with players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphaël Varane. Bringing together the worlds of beauty and sports, the campaign will engage fans across Manchester United’s social platforms – with a reach of more than 250 million in China alone – with dynamic social storytelling around the benefits of recharging the skin.
The partnership will initially spotlight Estée Lauder Advanced Night Repair Serum, an industry disruptor, and one of the best-selling, most-loved skincare products in the brand’s history. The master multi-tasking Advanced Night Repair performs like 7 serums in 1, featuring an exclusive ingredient, Tripeptide-32, to help optimize skin’s own rhythm of daytime protection and night-time repair. Just one dropper morning and evening reveals energized, refreshed, and hydrated skin.
“Estée Lauder is a globally renowned and trusted brand, and we are excited to be partnering with them in China and Asia Pacific,” says Manchester United’s CEO of Alliances and Partnerships, Victoria Timpson.
