MUMBAI: Max Life Insurance Company Ltd. Thursday announced its official partnership with Royal Challengers Bangalore (RCB) for the upcoming Indian Premier League (IPL) season.
As part of the partnership, Max Life will be RCB’s official life insurance partner for a second year running. In addition to being the team’s official life insurance partner, Max Life is also among the apparel partners for RCB for the 13th edition of the IPL.
Speaking on the partnership, Prashant Tripathy, managing director & CEO, Max Life, said: “India is a young country and T20 offers a great platform to connect with the youth. We are happy to partner with Royal Challengers Bangalore for the second consecutive year as their official life insurance partner. Through the means of our partnership, we aim to reach out to the team’s diverse and dynamic youth audience base with the message of sound financial protection. With this partnership, we hope to encourage the youth to consider life insurance and most importantly term insurance to embrace the most comprehensive form of financial protection against life’s uncertainties.”
