UK full-service agency M&C Saatchi Sport & Entertainment has announced its expansion into the Middle East.
This marks M&C Saatchi Sport & Entertainment’s seventh global offer since its establishment in 2004.
The agency has described its entry into the UAE as a response to “growing client demand in one of the world’s most rapidly expanding sport and entertainment markets”, stating further that “we will replicate our service model, delivering powerful integrated campaigns across sponsorships, PR, social, digital, content, activations and more, all designed to resonate deeply with the passions of the GCC (Gulf Cooperation Council) markets”.
The offer will be led by M&C Saatchi Sport & Entertainment London’s managing partner Ross Watson, who will export his expertise running multi-market campaigns and will be supported by Rasha Lambe, UAE business director, who will spearhead client work locally, driving the agency’s growth with a team of specialists in the region.
M&C Saatchi UAE’s existing client network is already engaging with the offer, with AC Milan and its Middle East hub, Casa Milan Dubai, inking a partnership.
Watson said: “There is a real opportunity to bring our specialism and approach to brands based in the Middle East where we can combine the global knowledge and experience of our London HQ with local market expertise through a uniquely blended team of passion specialists giving clients exactly what they are looking for- global thinking with local nuance.”
M&C Saatchi UAE CEO Scott Feasey commented: “Now is the ideal time to launch Sport & Entertainment in the GCC- a market experiencing remarkable growth and gaining global recognition. This new offering not only complements our existing services but also positions us to significantly amplify the impact of brands in this thriving sector. I’m very excited to welcome the agency to the region.”
This expansion follows the arrival of Robin Clarke, who joined as Global CEO just two weeks ago and commented: “I’m excited to grow M&C Saatchi Sport & Entertainment globally and the introduction of a new offer in a market that’s rich with opportunity is an exciting step on our broader growth plan.”
