MUMBAI: Chinese smartphone brand Vivo, title sponsor of the Indian Premier League and Pro Kabaddi League, has awarded its media mandate to GroupM’s media agency MediaCom.
As agency of record (AoR) for Vivo in India, MediaCom will be responsible for media strategy, planning, buying and implementation for all mass media.
The account, the size of which is Rs 3.5-4 billion as per Exchange4Media estimates, was won following a competitive multi-agency pitch.
Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”
Navin Khemka, CEO, MediaCom South Asia, added: “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers.”
The account will be managed and supervised from MediaCom’s Gurgaon office.
