Integrated sports marketing & consulting firms Meraki Sport & Entertainment have announced a long-term strategic partnership with women-centric sport and wellness community Sisters in Sweat.
Established in 2017 by Swetha Subbiah and Tanvie Hans, Sisters in Sweat (SIS), lays claim to being India’s largest sport and wellness community, exclusively for women. With a claimed active community size of over 15,000, the stated core focus at SIS is to reduce physical inactivity among women.
While SIS is currently present in Mumbai & Bengaluru, the partnership with Meraki is anchored on significantly scaling the community, through pan-India events & experiences.
Swetha Subbiah, co-founder – SIS, said: “We are excited to embark on the next phase of our journey in partnership with Meraki. Given their expertise in engaging & enhancing communities, we are confident of expanding our reach and inspiring more women to embrace the joy of fitness.
“We are a community of empowered women, creating communities to empower women, through sport, fitness and wellness and our joint common vision is to systemically break societal & cultural barriers that restrict the participation of women in many forms of physical activity.”
Sharba Tasneem, head – Talent & Key Accounts, Meraki Sport & Entertainment, noted: “It’s an absolute privilege to partner with SIS and create events & experiences that strengthen social connections and enhance physical & psychological wellbeing amongst women. With women driving 70-80% of all consumer purchasing decisions, our core focus will also be to elevate the proposition, allowing brands, an uncluttered opportunity to engage with a relevant demographic.”
