MERCEDES-BENZ and the WTA have unveiled the Mercedes-Benz Signature Court ahead of the Berlin Tennis Open, created in collaboration with brand ambassador Coco Gauff. The three-sided court is shaped like the Mercedes-Benz star when viewed from above, with three nets stretched along the branded star tips.
The court uses adapted rules serves from below, no volleys, and the option to play the ball into either of the two opposite courts, creating a fast-paced format with frequent momentum shifts.
Coco Gauff said, “The Mercedes-Benz Signature Court brings an entertaining format to the sport of tennis. The three-sided court is creative, surprising, and really fun to play on. Standing on the court with two opponents and competing against them at the same time was a unique experience. It was both fun and dramatic.”
Through its WTA partnership, Mercedes-Benz provides a dedicated shuttle fleet for players, officials, and guests at tournaments, operating under the slogan “Welcome home.”
Mercedes-Benz AG Vice President Digital & Communications and Investor Relations Christina Schenck said, “At the Berlin Tennis Open, our Mercedes-Benz star turns into a living experience on a special court and a creative expression of modern tennis. Together with the WTA, we are creating innovative brand moments that inspire fans and open up unexpected ways to engage with tennis.”
To mark the court’s opening, Gauff played an exhibition tournament alongside other WTA players, young talents, and influencers in front of around 1,500 spectators. The Mercedes-Benz Signature Court will be open to ticket holders during the Berlin Tennis Open. The activation accompanies the launch of the new Mercedes-Benz C-Class campaign featuring Gauff.
The Berlin Tennis Open runs from June 13-21 at the Steffi Graf Stadium, a WTA 500 event on the Grass-Court Swing serving as a key Wimbledon preparation tournament. Mercedes-Benz is the official Premier Partner of the WTA and will be present at around 30 tournaments on the tour in 2026.
