NEW YORK: Football superstar Lionel Messi has agreed to become the new face of American watch brand Jacob and Co. in a three-year deal, US news agency National Jeweller reports.
Messi was spotted sporting their watch as he collected his fifth Golden Boot award recently. Now, he will team up with the brand for an exclusive, limited edition ‘Epic x Chrono Messi’ range of watches.
“The beauty of this finished product and our overall experience with the Messi brand thus far have also significantly raised our expectations for future releases. Admirers of the Epic x Chrono will surely be pleased with what’s to come.” Jacob & Co. founder Jacob Arabo was quoted as saying to National Jeweller.
A close-up of the ‘Epic x Chrono Messi’ timepiece reveals Messi’s signature on the sapphire glass back. It features a polished grade 5 titanium case, anti-reflection sapphire glass, white ceramic chronograph bezel and buttons, titanium and blue-rubber horns, and red-rubber crowns.
Its light blue and white colours are a tribute to Messi’s Argentinean heritage. The watches have been styled in a matter which shows his famous No. 10 in red on the flange ring, his logo on the dial at six o’clock and his signature on the glass sapphire back, which shows the automatic bi-compax skeleton chronograph movement.
The brand has ordered 180 models of the wristwatch to be produced, with its retail price beginning at $28,000.
“I am delighted to be in partnership with Jacob & Co, who I regard as the most innovate watch maker,” Messi added.
This is the brand’s second association with a renowned footballer for its ‘Epic x Chrono’ edition of watches after Portuguese legend Luis Figo back in April 2018.
