MUMBAI: In the debut season of the TATA Women’s Premier League (WPL), Mumbai Indians has on-boarded seven brand partners ahead of the season kick-off.
Lotus Herbals (front of the jersey) and Ashok Leyland (back of the jersey) are Principal Partners. Dream 11 and Sonata Software are Associate Partners whose logos will be on the lead and non-lead arm. Usha, Max Life Insurance and Nutrizoe are the Official partners, with Usha taking up the lead spot on the cap and helmet. In addition to this, there continues to be a dedicated slot for Reliance Foundation’s Education and Sports for All (ESA), which for WPL will be visible on the playing kit’s lead trouser.
Lotus Herbals, Ashok Leyland, Sonata Software, Max Life Insurance, and Nutrizoe join the #One Family for the first time, with Dream 11 and USHA continuing their journey with Mumbai Indians. USHA completes a decade with the MI Family, having started with Mumbai Indians in the IPL, continuing the partnership with MI Emirates (ILT20), and now Mumbai Indians in WPL.
Speaking ahead of the season, a Mumbai Indians Spokesperson said, “We are pleased to welcome all our brand partners to the Mumbai Indians #One Family and become part of their growth story. We have always believed in having a deep relationship with our partners to create maximum value and offer our platform to build a strong brand narrative for them with fans. At Mumbai Indians, our Paltan has always been at the core of our storytelling with partners and their love and engagement from across the world makes us a preferred partner for brands who are looking at a global impact and engagement.”
Mumbai Indians is the highest valued brand in the IPL over 15 years, according to Brand Finance.
Mumbai Indians play the inaugural game of WPL on March 04 at D.Y. Patil stadium.
