MADRID: LaLiga has announced an extension of its agreement with global technology powerhouse Microsoft which will result in the tournament’s digital content being made available to users of the company’s products and services throughout the world.
LaLiga’s content is set to feature on a range of Microsoft products and platforms, including Windows; the company’s web browser, Microsoft Edge; the Microsoft News app for mobiles; Xbox Live; and its search engine, Bing. Microsoft News currently offers content produced by over 3,000 collaborating companies in 26 languages, mainly via MSN.com and Edge.
This partnership represents the first time that the company has joined forces with a sporting league on a global scale. This agreement will assist the Spanish football league’s governing body in its globalization efforts, with its content set to be distributed to a potential audience of over 500 million fans across the planet.
This co-marketing and co-branding partnership aims to establish Microsoft’s position in terms of innovation and leadership within the digital transformation of the sports industry. This latest collaboration sees the two institutions continue from where they had taken off in November 2016.
Speaking about the link-up, La Liga’s director of the Audiovisual Department Melcior Soler, commented, “As a leader in the production of entertainment content, this partnership represents a significant step for us. Our aim is to reach all of our fans and tailor our content to their tastes and preferences as much as possible, with a view to continuing LaLiga’s global expansion.”
“The fact that LaLiga’s content will feature on Microsoft News is excellent news for football supporters from around the globe, who’ll now be able to enjoy the latest LaLiga news through a wide range of formats and screens,” Javier Viroomal, director of Microsoft News said.
