Minor League Cricket (MiLC), the premier tournament for burgeoning cricket talent in the United States, Monday announced YASH Technologies as presenting Partner for the upcoming 2024 season.
This partnership marks a significant milestone in the evolution of MiLC and promises to elevate the sport’s profile across the US.
YASH Technologies, a global provider of IT services and solutions, has joined forces with MiLC to support the growth and development of cricket in the U.S. The collaboration will see YASH Technologies prominently featured in all major MiLC events, including matches, promotions, and media coverage, enhancing the visibility of both the league and the sport.
“We are excited to welcome YASH Technologies as our presenting partner,” said Zubin Surkari, tournament director of MiLC. “Their commitment to innovation and excellence aligns perfectly with our mission to foster talent and grow cricket in the United States. This partnership will enable us to reach new heights and provide our players an even better talent development pipeline.”
YASH Technologies, known for its expertise in value-centric digital transformation, sees this partnership as a unique opportunity to support and engage with a rapidly growing sports community.
“YASH is passionate about sports, especially Cricket, as the values of teamwork, respect, Integrity, and innovation resonate deeply with our approach to business. We are deeply invested in the growth and development of cricket in the US, and partnering with Minor League Cricket strengthens our commitment to ushering in the next generation of cricketing talent here while providing them a platform to showcase excellence, said Harsh Baheti, assistant vice president, YASH Technologies. He added, “We are excited to be part of this transformative journey and look forward to a thrilling season ahead.”
The 2024 MiLC season will kick off on August 30, with matches scheduled across various grounds throughout the U.S. Fans can look forward to an exciting season filled with competitive matches featuring the best domestic talent.
