NEW YORK: Digital sports media company Perform has been appointed as an authorized MLB data distributor to US sports betting operators as part of a partnership with Major League Baseball.
As a supplier of the official MLB real-time betting data feed in the US, Perform will enable regulated sports betting operators to create new engagement opportunities.
“We are delighted to add MLB’s official fast data feed to our offering for US-facing sportsbooks and odds providers,” Andrew Ashenden, chief commercial officer, Perform, said.
“It’s an important development for us to partner with Perform as the second authorized MLB data distributor in the US for sports betting operators. Multiple distributors of our rich, reliable, low latency data will help drive competition and innovation in the sports betting landscape, providing MLB fans with the best gaming experiences possible,” Kenny Gersh, MLB EVP, Gaming & New Ventures, stated.
The official MLB real-time betting data feed will complement Perform-collected official ultrafast data from major sports leagues around the world, including English Premier League and La Liga soccer, delivered under Perform’s ‘RunningBall’ fast data service.
