NEW YORK: Major League Soccer (MLS) and global automobile maker, Audi’s American subsidiary have decided to extend a partnership that had kicked off in 2015 for another 4 years.
MLS has attracted the maximum number of millennial viewers in comparison to other sports in the USA. Being the league’s Official Automative Partner and the title sponsor of the MLS Cup Playoffs, Audi aims to reach out to the Gen-Next of young buyers through its fan engagement initiatives and ideas featuring innovation and technology.
For example, through the Audi Player Index fans are provided with near real-time statistical analysis for all MLS matches on the league’s app.
“MLS takes great pride in our collaborative relationship with Audi, and we’re excited to finalize an extension of our partnership,” said Gary Stevenson, president and managing director of MLS Business Ventures.
“Audi is a game-changer in the automotive industry and a forward-thinking, incredible supporter of MLS, recognizing the value of soccer and our efforts to further advance the game across North America. We look forward to working with Audi for many years to come.”
With the historic opening of the state-of-the-art Audi Field, the home ground for DC United along with ten partnerships with MLS clubs, Audi’s commitment to growing the game has established the brand as one of the biggest names in soccer in North America. The partnership with MLS is part of Audi’s global soccer footprint, which includes some of the most legendary clubs in Europe.
“We’re thrilled to extend our relationship with MLS, an integral partner to Audi of America. We remain committed to raising the profile of the game of soccer stateside and value this partnership that allows us to drive participation for the sport,” said Loren Angelo, vice president, Marketing, Audi of America.
“Through this continued sponsorship and the recent opening of Audi Field, we’re proud to collaborate with MLS to connect soccer fans and reach the new fans.”
Throughout the football season, Audi will also air MLS-themed commercials during nationally-televised games on ESPN, FOX and Univision, including the MLS All-Star Game, MLS Cup Playoffs and MLS Cup.
