MUMBAI: esports and mobile gaming platform Mobile Premier League, which recently announced that MPL will be the principal sponsor for both the Knight Riders Franchises in the Indian Premier League (IPL) and Caribbean Premier League (CPL) — Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR) – has added Royal Challengers Bangalore to its T20 team roster.
Ahead of the upcoming IPL season, MPL on Monday confirmed its sponsorship of RCB. It is also no coincidence that the Bengaluru IPL franchise is lead by Team India captain Virat Kohli, who is also MPL’s brand ambassador. Through the partnership, MPL is positive of leveraging its online presence to create maximum visibility for the team and engage with fans during the tournament.
Sanjeev Churiwala, chairman, Royal Challengers Bangalore, said: “We are delighted to have Mobile Premier League as one of our partners.
“RCB’s biggest strength lies in the love and support the team gets from their fans and it would be exciting to open avenues for them to engage with the team and we share this ethos with MPL of being committed to our fans to bring continuous at-home cricket experiences for them.”
Abhishek Madhavan, VP, Growth and Marketing, MPL, said: “This is a great opportunity for us at MPL to associate with the Royal Challengers Bangalore.
“RCB is one of the strongest teams in the IPL led by Virat Kohli, our brand ambassador, and is also one of the most recognised brands in the country with a huge fan following. RCB’s philosophy of #PlayBold is shared by us and Virat as well, and we hope to become a household name in India with our IPL associations.”
The IPL, which will be played in the UAE this year, is scheduled to start on September 19 and will conclude on November 10.
As the League will be held overseas, MPL’s association is in tandem with its plans of taking the gaming platform to the global sports arena.
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