As Formula 1 and LVMH begin their historic 10-year Global Partnership, the iconic luxury champagne brand Moët & Chandon will return as the Official Champagne of Formula 1, bringing the sport together in celebrating every victory.
The champagne has held a special place in Formula 1 since the inaugural season in 1950, when two passionate fans, Paul Chandon-Moet and his cousin, Count Frederic Chandon de Briailles, invited Juan Manuel Fangio to share a toast following his French Grand Prix victory.
Founded in 1743, Moët & Chandon has over 280 years of excellence in champagne making and a proud history in motorsport, being associated with the victories of legendary champions such as Mika Hakkinen, Niki Lauda, Alain Prost, Michael Schumacher, Ayrton Senna and Sir Jackie Stewart.
Now, as the sport celebrates its 75th anniversary, the top three drivers and the winning team will toast their success on the podium with Moët & Chandon, with the champagne experts also taking on the role of title partner of the Formula 1 Moët & Chandon Belgian Grand Prix 2025.
Stefano Domenicali, president & CEO of Formula 1, said: “The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1.
“This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary.
“The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”
