MOTOROLA, a Lenovo company, is serving as the official smartphone partner of the FIFA U-20 World Cup currently underway in Chile. The partnership is part of Motorola and Lenovo’s wider collaboration with FIFA, which also extends to the FIFA World Cup 2026 in Canada, Mexico and the United States, as well as the FIFA Women’s World Cup 2027 in Brazil.
As the tournament progresses, Motorola is showcasing its brand both on and off the pitch. On-site activations include Motorola-branded content displayed across LED perimeter boards and stadium video screens before, during and after matches, ensuring the brand is visible at key moments of the competition.
Fans worldwide are also connecting with Motorola through global social media campaigns. The company is additionally collaborating with football content creators and players from the participating nations to engage with audiences, bringing the excitement of the tournament into everyday interactions. Motorola smartphones are also being integrated throughout the competition.
Motorola president Sergio Buniac said, “The FIFA U-20 World Cup represents the future of football, and we are excited to play a role in amplifying the voices of young athletes while bringing fans closer to the game through our activations and smartphone technology. As the official technology and smartphone partner for the tournament, we hope to make football more accessible and engaging to everyone. We’re excited to continue supporting FIFA as we get ready for the upcoming FIFA World Cup 26.”
FIFA chief business officer Romy Gai added, “We are thrilled to have the support of Motorola for the upcoming FIFA U-20 World Cup in Chile. This tournament will showcase many of the planet’s brightest young footballers from 24 nations. Through this collaboration, Motorola will help us to take their skills and stories to more people around the globe.”
