DUBLIN, Ireland: Mobile Premier League (MPL), on-air co-presenting sponsor of the ongoing England-West Indies Test series, which is being telecast on Sony Pictures Networks India (SPN) in the subcontinent, has added England’s upcoming One-Day International home series against Ireland to the mobile gaming and e-sports platform’s sponsorship mix.
MPL is the shirt sponsor of the Irish team for the duratioon of the series, which kicks off July 30. So why did MPL sign on to the deal brokered by ITW Consulting, Ireland Men’s shirt sponsorship rights holder and Official Sponsorship Consultancy Partner until 2022? The series will be telecast on Sony’s sports channels so it get’s brand visibility is the pitch that ITW made.
Sai Srinivas, co-founder and chief executive officer, MPL, said: “As One-Day International cricket finally returns, we are glad to be a part of its comeback by associating with the Ireland Men’s cricket team when they take on England. MPL stands for unearthing and showcasing talent, which the Ireland team has an abundance of. We look forward to the upcoming three-match series excitedly.”
Dennis Cousins, commercial director, Cricket Ireland, said: “This deal is a testament to the growing strength and profile of the Cricket Ireland brand globally, and has already attracted two brand associations in MPL and ŠKODA that will add weight to our reputation in the sports market.”
