NEW YORK: A senior adviser to the Group and board of MP & Silva since 2015, Chris Lencheski has been appointed to lead the global sponsorship division of sports marketing agency MP & Silva.
Lencheski has been named interim Global Commercial Partnerships director, overseeing the company’s sponsorship business unit. The sports industry veteran will be based in New York and manage the company’s global sponsorship team across the Americas, Europe, Asia, and the Middle East.
MP & Silva’s current sponsorship portfolio is heavily anchored in premium US properties, including the representation of Monumental Sports and Entertainment’s full suite of assets, the NY Red Bulls Arena naming rights, and the Miami Heat jersey patch.
MP&S CEO Jochen Lösch commented: “MP & Silva is rapidly expanding beyond its historic expertise in media rights into a full-service sports marketing agency. Chris will drive growth in this strategically important area of the company.”
MP&S president North America Frank Uddo added: “MP & Silva has invested significantly in expanding our presence in the US market. Chris is an extremely well respected professional and having him further demonstrates our commitment to this vital sports market. His experience will intensify our ability to support our partners’ strategic goals and build on the success we have already achieved.”
Lencheski also commented: “I am pleased to join MP & Silva at this exciting time in the company’s growth and transformation. Having been involved with some of the company’s high-level deals as an advisor, I look forward to continuing my close relationship with the entire team, and the opportunity to help build upon and drive the future growth of MP & Silva’s commercial rights and sponsorship business silo in the US and globally.”
Most recently, Lencheski served as vice chairman and CEO of IRG Sports + Entertainment – A TPG Speciality Lending Company, encompassing more than 1,150 motorsports, live entertainment and corporate events annually at their venues and within their global racing series.
