MUMBAI: Hero Indian Super League champions Mumbai City FC on Friday announced an association with EA Sports as the club’s official partner, running through to the end of the 2023-24 season.
As a part of the association with the Islanders, brand marks of the creator of the FIFA video game series will adorn the back of the shorts of the Mumbai City First Team and will feature on matchdays and at the Islanders’ training facility at the Nagoa Village Panchayat Football Ground.
The association will also see Mumbai City and EA Sports partner together to entertain the fans of the club across India and the world with top quality content and bring them closer to their favorite club and footballers.
It bears noting that EA Sports already has a long running association ongoing with Manchester City FC, which, as is the case with Mumbai City, lists Abu Dhabi-controlled City Football Group as principal shareholder. The global leader in digital interactive entertainment is the official video gaming partner of the English Premier League title holders.
Friday’s announcement follows the recent news of EA Sports securing the official license to incorporate the ISL into FIFA 22.
Kandarp Chandra, CEO of Mumbai City FC, said: “We are delighted to welcome EA SPORTS to the Mumbai City family in this landmark moment for gaming in India. Our focus is to bring the fans closer to the club and through our partnership with EA SPORTS, our supporters will have more opportunities to engage with Mumbai City through the power of gaming, especially in times when our fans are unable to watch their favorite club play from the stands.
“By partnering with EA SPORTS, we aim to incorporate innovation and technology in our efforts to bring Mumbai City closer to wider audiences and football fans in India and across the globe. We look forward to working closely together on various initiatives over the next three season and provide our fans immersive and interactive experiences in the years to come.”
