MUMBAI: Indian Super League (ISL) club Mumbai City FC has sought the services of Gozoop, the digital marketing agency for the third year in succession to manage its integrated marketing mandate, AdAge India reports.
As part of the mandate, the agency is responsible for all the content creation related to the brand. Gozoop will be conceptualizing 360 degree marketing and communication strategies to create and execute some unique activations and campaigns for fan engagement across media platforms and attract new followers. This will also include a range of video offerings during live games for real-time content.
Ahmed Aftab Naqvi, Gozoop CEO & co-founder said to AdAge India: “We have been helping top sports brands reach, engage and delight their fans across the world for a decade now with our best-in-class digital and creative capabilities. Throughout our association with Mumbai City FC, our focus has always been on pushing the boundaries and exceeding expectations to create a multi-dimensional plan for marketing the brand across new-age channels. We are looking forward to give our best to the team once again. Mumbai City FC is very special for us especially since we are based out of Mumbai. We have a team which specialises in sports and will be giving in their best to make this season a successful one in every way possible.”
Indranil Das Blah, Mumbai City FC CEO also commented: “Gozoop’s understanding of our Team, category, passion for sports coupled with their understanding of the sports fans from Mumbai, made them the perfect partner for us. This is the third year of our association and we believe that our work will be able to better our relationship with fans even further across all touch points.”
This is a significant development for Gozoop, which also manages IPL heavyweights, Kolkata Knight Riders’ digital content creation. The company’s Middle East arm was recently awarded the digital rights for Dubai Sports City as well.
