MUMBAI: Fifteen years after their debut in the Indian Premier League, Mumbai Indians are all geared up for the first season of the Women’s Premier League.
To mark the occasion, Mumbai Indians have unveiled a brand new marketing campaign, Aali Re, which celebrates women and their incredible spirit. Aali Re is a simple yet powerful twist to the iconic clarion call of Aala Re associated with the Mumbai Indians. The 360-degree campaign will be spread across various mediums such as TV, digital, outdoor, and radio, with the Aali Re anthem being a particular highlight, inspired by the original ‘Aala Re’ anthem, which now features women vocalist.
The campaign aims to capture that zest and herald the beginning of something special and path-breaking. Aali Re, which means ‘she has arrived’, celebrates the pioneering bunch of women who will be the first to don the MI jersey in the WPL.
Explaining the campaign further, a Mumbai Indians spokesperson says, “With this being the inaugural edition, the Mumbai Indians women’s team will have the opportunity to shape the future of women’s cricket and young women in sports. They will also inspire countless girls to make a career in sport and also encourage families to support budding athletes. Our campaign Aali Re captures that emotion.”
As per an official release, Aali Re is a campaign that hopes to celebrate this bunch of women’s cricketers and bring to the forefront their journey and stories, which will inspire the generations to come and buy tickets here to support them in the stadiums and at home.
